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Influencer marketing and social media blog

The Campfire blog is where our team writes about what they're seeing on social: the trends moving beauty, lifestyle and FMCG, how creator campaigns and TikTok Shop work in practice, and what we'd do differently. It's written by the strategists, creator specialists and paid team who run our campaigns.

All Blogs

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Social Strategy

The best strategies for new product launches

Learn proven strategies for successful product launches. From pre-launch research to post-launch optimisation, let Campfire help you drive measurable results.
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Influencer

What is influencer marketing, and where does it sit within your marketing strategy?

Discover everything there is to know about influencer marketing and how it should fit into your marketing strategy with Campfire’s helpful guide.
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TikTok

A business owner’s guide to advertising on TikTok

Learn how to advertise on TikTok with Campfire’s comprehensive guide. From setting up your first campaign to tracking metrics, become an expert with our help.
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Influencer

What is user-generated content?

Discover how to turn your customers experiences into website traffic, sales, and brand visibility with Campfire’s guide to user-generated content.
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Brand

A business owner’s guide to brand awareness

Discover all there is to know about getting your brand noticed with our comprehensive guide to brand awareness as a business owner.

Seen something you'd like to try?

Tell us what you're working on and we'll show you how we'd approach it for your brand.