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Influencer marketing and social media blog

The Campfire blog is where our team writes about what they're seeing on social: the trends moving beauty, lifestyle and FMCG, how creator campaigns and TikTok Shop work in practice, and what we'd do differently. It's written by the strategists, creator specialists and paid team who run our campaigns.

All Blogs

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Social Media
TikTok
Content

What are the top TikTok trends you can jump on?

Discover AI marketing trends and the current trends in digital marketing shaping TikTok in 2026. Learn what's working and how brands can stay ahead.
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Data & AI

How is AI transforming digital marketing?

AI in digital marketing is now essential. Discover how AI is transforming the future of digital marketing & how to handle the challenges.
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Social Media

The little-known benefits of social media marketing

Does social media marketing help businesses? Learn the little-known benefits that help businesses of every size grow through smarter strategy.
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Measurment

How to measure social media marketing ROI

Learn how to measure and calculate social media ROI with clear goals and the right KPIs. Use tools & strategies to prove your social media value.
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Social Media

Getting started with social media monitoring (and why it matters)

Get ahead of the game with Campfire’s guide to social media monitoring, the key to gaining greater insight and making smart decisions.
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Content

What is long-form content and why is it still relevant in 2026?

Learn how long-form content boosts SEO and authority - blogs, ebooks, podcasts, and case studies included.
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TikTok

How to calculate TikTok engagement rate

What is the average engagement rate on TikTok? Learn how to find your TikTok engagement rate, what counts as high engagement, and how to calculate it simply.
Campfire team member smiling while working on a laptop in a warmly lit office
Content

What is long-form content, and how to make it work for you?

Looking to build authority and improve performance? Try long-form content. See what it is, why it matters, and how you can use it effectively.
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TikTok

How to boost TikTok engagement

Master TikTok engagement with our complete guide. Discover what drives engagement, how to measure it, and tips to increase your brand's reach.

Seen something you'd like to try?

Tell us what you're working on and we'll show you how we'd approach it for your brand.