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Cultural Intelligence Suite / Creator Lab

The influencer discovery and performance forecasting tool

Creator Lab is Campfire's creator discovery and forecasting tool. It searches 85 million creator profiles across TikTok, Instagram, YouTube, Pinterest and Twitch, scores each one on audience, content quality, brand safety and commercial conversion, and forecasts how they'll perform before a brief goes out. Our creator team uses it on every influencer campaign we run.

How does Creator Lab find the right creators?

Finding creators the traditional way means weeks of scrolling, spreadsheets and follower counts that say very little about whether an audience will buy. Creator Lab replaces that manual research. It turns the brief into filters, searches the whole creator pool at once and ranks the results on what matters commercially: who the audience really is, how good the content is, whether the creator is brand safe and whether their posts have driven sales before.

Every shortlist comes with a forecast, so you know what to expect from a creator before you commit budget.

What Creator Lab does

Six features that take a creator programme from search to payment in one place, with a person signing off every step that matters.

  • 85 million creators, searchable by what they make

    The database covers effectively every creator with more than 1,000 followers, and because their content is indexed, you can search by what they actually post as well as by location, category, engagement, audience quality and fee.

  • Vetting against your brand

    Before a creator makes a shortlist, Creator Lab reads their last 20 posts against your tone of voice, values, competitors and blocklists, then gives them a match score out of 100 against a pass mark agreed with you.

  • Rising Stars

    Creator Lab tracks follower growth, engagement and content momentum to spot creators on the way up, so you can work with them before their rates catch up.

  • Outreach and contracts at volume

    Briefs and messages go out in bulk, but each one is sent individually and approved by a person first. Contracts come from templates by brand and campaign type, with clauses switched on or off as needed and their status tracked once they're out.

  • Content review and tracking

    Every draft is scored against your brief and brand thresholds before it reaches sign-off (Creator Lab reads captions and scripts, and a person still watches the video). Once posts go live, they're tracked automatically, gifted ones included.

  • Forecasting, reporting and payments

    Creator Lab forecasts reach, engagement and EMV from your roster's past performance, exports reports in your own branding and pays creators against a PO and job number.

What a Creator Lab sprint looks like

ONE

Brief in

Your objectives, audience and must-haves become search filters.

TWO

Longlist

Creator Lab returns 200 to 400 matching creators in minutes.

THREE

Shortlist

Our team narrows it to 15 to 30 creators, removes audience overlap and signs off brand safety.

FOUR

Forecast

Each shortlisted creator comes with forecast views, cost per result and sales attribution.

FIVE

Launch and learn

The campaign goes live, and its results feed back into Creator Lab to sharpen the next forecast.

Creator Lab is one of four

The Cultural Intelligence Suite works end to end. Prediction feeds planning, planning feeds activation, activation feeds measurement, and measurement feeds back into prediction.

01 PREDICTION

Spark spots the conversations your audience is starting to have before they reach the mainstream, so your plan is ready before the moment arrives.

02 PLANNING

Compass is a brand calendar that stays current. It layers your launches and retail dates over search trends and the cultural moments coming up.

03 ACTIVATION

Creator Lab finds, briefs and manages creators from 85 million profiles, and forecasts how each one is likely to perform before you commit budget.

04 IMPACT

Your social media focus group, connecting sentiment to business impact.

Questions about Creator Lab

Creator Lab is Campfire's creator discovery and forecasting tool, part of the Cultural Intelligence Suite. It searches 85 million creator profiles, scores them on audience, content quality, brand safety and commercial conversion, and forecasts each creator's performance before a campaign launches.

TikTok, Instagram, YouTube, Pinterest and Twitch.

Each creator on a shortlist comes with forecast views, cost per result and sales attribution, so you can compare options and set realistic KPIs before you commit budget.

Every creator is scored on brand safety as part of the search, and our team reviews and signs off each shortlisted creator before they're put forward.

Creator Lab is used by our creator team on the influencer campaigns we run. If you'd like your own team to have access, talk to us about what's possible.

See who Creator Lab would shortlist for you

Book a demo and we'll run a live search on your category, showing you the creators Creator Lab would put forward and how they're forecast to perform.