Social content production for beauty, lifestyle and FMCG brands
Content production at Campfire means social-first content made for the platform it'll run on, from campaign hero films to high volumes of UGC-style video for organic and paid. Our in-house team plans the format before the shoot, makes it with the same strategy as the rest of your campaign, and tracks every piece so the next batch is sharper than the last.
69%
view-through rate on YouTube with TikTok-style UGC, The INKEY List.
12.3M
views across paid and organic for a product launch, St.Tropez Express Mousse.
12M
views in a single month from six creators, Quorn.
How does Campfire make content that performs?
In the feed, content has to earn its place every second, so we decide the format before we decide the idea. Short or long, polished or lo-fi, talking head or product-led, hero film or UGC: those calls are made on what each platform rewards and what your audience already watches, rather than on taste alone.
Then we make it. Our team works across studio shoots, on-location production and creator-style content made in-house, and matches the production to the platform, so a TikTok-native video looks deliberately different from a campaign film while carrying the same idea. Once it's live, we track how each piece performs and feed that into the next brief.
What we offer
Every retainer or project can be scaled to your ambition and budget. These are the building blocks.
Social-first content
Campaign hero content
UGC-style content
Graphic design for social
Motion design and video
Content performance reporting
Content we've made
Content production sits in the middle of most of what we do. Creative strategy and insights sets the idea, social media management keeps your channels running on it, paid media puts budget behind the pieces that perform, and influencer marketing adds creators to the mix. Spark tells the team which trends and formats are worth making content for next.
Questions about content production
A social media content creation agency plans, makes and reports on content made for social platforms. At Campfire, that covers campaign hero films, UGC-style video, graphic and motion design and post-level performance reporting, for organic and paid.
UGC-style content is video made to look and feel like user-generated content, the kind of unpolished, creator-led video people trust on TikTok and Instagram. We make it in-house, so you keep the authentic feel while staying in control of the brand.
Test both, but don't assume branded wins. For The INKEY List, we tested TikTok-style UGC against branded content in paid social, and UGC won on Meta, Snapchat and YouTube.
Yes. We make platform-native content for TikTok, Instagram, YouTube and Pinterest, with formats and production matched to each platform rather than one video resized for all of them.
We track every piece at post level, looking at watch time, completion rate, saves and shares as well as reach. Those signals go straight into the next brief, so the content keeps improving over the life of a programme.
Need content that works as hard as your media?
Tell us what you need to make, whether it's a launch film or a steady flow of social content, and we'll come back with how we'd approach it.