Influencer marketing for beauty, lifestyle and FMCG brands
Influencer marketing at Campfire means creator campaigns that start with an idea worth filming. We plan, cast and run creator campaigns, product seeding and ambassador programmes for beauty, lifestyle and FMCG brands, using Creator Lab to find the right people among 85 million creator profiles and VibeCheck to show what the work did for the brand.
311
of 334 Ski Trip posts made without being paid for, Vaseline UK GlutaHya.
44M+
TikTok views with 28 hand-picked creators, St.Tropez x Ashley Graham.
32.4M
organic views, 819.6% above target, for Thayers' UK launch.
How does Campfire run an influencer campaign?
We choose creators for how well they fit your audience and your idea as much as for the size of their following. When a group of creators genuinely gets on, the content they make together feels natural to their audiences, and they often keep posting after the paid deliverables are done. That's what turns a campaign from a set of sponsored posts into something your audience actually talks about.
Every campaign also starts with creative strategy. Instead of sending creators a product and a hashtag, we brief them on an idea that gives them something worth filming. That might be a mailer designed to be unboxed on camera, a trip that gives a group of creators a story to tell, or a format built around a trend Spark has seen coming. Whatever the format, creators get a reason to make something good, and your audience gets a reason to watch it.
What we offer
Every retainer or project can be scaled to your ambition and budget. These are the building blocks.
Paid partnerships
Earned advocacy
Event experiences
Affiliates
Creators at scale
Influencer campaigns we've run
From a single product launch to always-on programmes with hundreds of creators, here's how beauty, lifestyle and FMCG brands have used influencer marketing with us.
Questions about influencer marketing
It depends on how many creators you work with, how big their audiences are, whether you need usage rights for paid media and whether there's a paid budget behind the content. We scope every campaign against your KPI and budget, and show creator fees, production, paid media and our agency fee as separate lines, so you can see where the money goes.
We start in Creator Lab, which holds 85 million creator profiles, and filter by audience, category, past performance and brand safety. Then our team looks at the content itself, because numbers alone don't tell you whether a creator can carry your idea. For group campaigns, we cast for chemistry as well as reach, so the creators make content together that feels natural.
Both, and often in the same campaign. For St.Tropez, we paired Ashley Graham with 28 hand-picked beauty creators. For Nioxin, we partnered with 10 creators and gifted product to 200 more. The mix depends on whether you're after fame, trust or sales (or all three).
We agree the KPI before the campaign starts, whether that's views, engagement, cost per view, sales or sentiment, and report against it. VibeCheck then reads what audiences actually said in response, tracking purchase intent, brand affinity and trust, so you know whether the campaign changed how people feel about the brand.
Yes. We run campaigns for UK and US brands, including Vaseline's slugging programme in the US, which delivered over 31M views from 50+ creators against an 8M KPI.
Got a launch coming up?
Tell us what you're launching and when, and we'll come back with ideas for how we'd bring it to life with creators.