Influencer marketing and social media resources from Campfire

Campfire's resources hub collects the reports, guides, events and news our team publishes on influencer marketing, social commerce and the culture moving beauty, lifestyle and FMCG. It's written by the people who run our campaigns, from creator specialists to strategists, so it's based on what they see working.

Two reads we'd start with

The pieces our team is sharing most this quarter: one long-form report and one practical guide.

The Campfire team posing for a group photo at an event, some on a balcony and others in front of a Campfire branded backdrop

Around the Campfire

Around the Campfire brings together the best of influencer experiences and networking, creating a space where the people who usually make the magic happen get to experience it for themselves.

Hand holding a smartphone showing the TikTok logo on screen

What are the top TikTok trends you can jump on?

Discover AI marketing trends and the current trends in digital marketing shaping TikTok in 2026. Learn what's working and how brands can stay ahead.

Everything in one place

A speaker addresses a seated audience in front of a 'Welcome to Around the Campfire' screen at Tangerine in Salford
News

Campfire hosts its first event, Around the Campfire

Our first ever event brought brands, creators and talent managers to Salford for an afternoon of talks, activations and the participation economy.
The Campfire team posing for a group photo at an event, some on a balcony and others in front of a Campfire branded backdrop
Events

Around the Campfire

Around the Campfire brings together the best of influencer experiences and networking, creating a space where the people who usually make the magic happen get to experience it for themselves.
Gold, Global Influencer Marketing Awards 2026, Best Fashion, Beauty and Luxury Campaign
News

Campfire and Vaseline US win gold at the Global Influencer Marketing Awards

Holiday Lip Cuties took gold for Best Fashion, Beauty and Luxury Campaign at the 2026 Global Influencer Marketing Awards.
UK Social Media Awards logo with the caption 2026 shortlist, four categories
News

Campfire shortlisted for four UK Social Media Awards

A ski trip for Vaseline UK and a summer of flavour fans for Vimto have put us on the 2026 UK Social Media Awards shortlist four times over.
Global Influencer Marketing Awards 2026 Finalist badge for Best Fashion, Beauty and Luxury Campaign
News

Holiday Lip Cuties shortlisted at the Global Influencer Marketing Awards

Our blind box campaign for Vaseline US is shortlisted for Best Fashion, Beauty and Luxury Campaign at the 2026 Global Influencer Marketing Awards.
Hand holding a smartphone showing the TikTok logo on screen
Blogs

What are the top TikTok trends you can jump on?

Discover AI marketing trends and the current trends in digital marketing shaping TikTok in 2026. Learn what's working and how brands can stay ahead.

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