Social media management for beauty, lifestyle and FMCG brands
Social media management at Campfire means running your brand's own channels day to day: the content calendar, the posts, the community and the reporting. We plan around your launches and the moments your audience cares about, write for each platform in your brand's voice, and use Spark and VibeCheck to keep your channels moving with the conversation.
4.5M
views, 37% above target, Vimto Seriously Mixed Up.
90%
positive sentiment on social, Vimto.
53%
Instagram growth, Munchkin.
How does Campfire manage a brand's social channels?
Your channels are the one place on social where your brand speaks entirely for itself, so we treat managing them as a daily editorial job. Every account starts with an audit of where you are now: your content, your community and how you compare with competitors. From there, we build a channel strategy around your brand's voice and the platforms your category actually lives on.
The calendar is planned far enough ahead to be strategic, with launches, retail moments and seasonal trends layered in, but stays loose enough to react to what's happening this week. Community management runs alongside it every day, and monthly reporting shows what worked, what didn't and what we're changing next.
What we offer
Every retainer or project can be scaled to your ambition and budget. These are the building blocks.
Channel management
Content planning
Social copywriting
Community management
Social search and discoverability
Reporting and analytics
Channels we've managed
Your own channels work best when they're connected to everything else happening around the brand. Creative strategy and insights sets the positioning, content production makes the posts, influencer marketing brings creator content onto your channels, and paid media puts budget behind the posts that land. Compass keeps the calendar current, and VibeCheck tells you how the community is feeling.
Questions about social media management
A social media management agency runs a brand's own social channels: planning content, writing and publishing posts, managing the community and reporting on performance. At Campfire, we do that for beauty, lifestyle and FMCG brands, with the channel strategy built around your brand's voice and your category.
Community management is the day-to-day work of monitoring, replying to and engaging with the people who comment on, message and mention your brand. Done well, it turns followers into advocates and gives you an early read on how people feel about your products.
More people now search TikTok and Instagram the way they'd use a search engine, typing in a product, a concern or a trend to see what comes up. Social search optimisation means writing captions, on-screen text and keywords so your content shows up when they do.
Yes. Some clients hand us their channels entirely; others keep day-to-day posting in-house and bring us in for strategy, content, community management or reporting. We'll fit around how your team works.
We report monthly on what worked, what didn't and what we're changing, covering reach, engagement, growth and share of voice against competitors. VibeCheck adds a sentiment layer, so you can see how your audience feels about the brand as well as how many people saw it.
Ready for channels people actually want to follow?
Tell us which channels you're running and what they need to do for the brand, and we'll come back with how we'd approach them.