Paid media and performance for beauty, lifestyle and FMCG brands
Paid media and performance at Campfire means paid social, PPC and SA360, run by a team that sits alongside our creative, content and influencer teams. We make ads for the way people actually scroll, put budget behind the creator content that's already working, and track results through to sales and return on ad spend rather than stopping at clicks.
75%
cheaper CPMs than benchmark on TikTok, Vaseline.
30M
paid views, 47% above target, Quorn Cheesy Nacho Nuggs.
69%
view-through rate on YouTube with creator-style ads, The INKEY List.
How does Campfire run paid media?
A paid campaign is only as good as the creative inside it. A weak ad served at scale just spends money faster, while a sharp one in front of the right person at the right point in their journey is one of the most efficient tools in marketing. So we plan the creative before we plan the spend, deciding which formats, hooks and messages each stage of the funnel needs.
Once campaigns are live, we manage them weekly. Spend moves to what's working, creative is refreshed before it tires and audiences are refined as the data builds, so campaigns get more efficient over time instead of starting strong and fading. Because search and social sit in one plan through SA360, your messaging stays consistent wherever people find you.
What we offer
Every retainer can be scaled to your ambition and budget. These are the building blocks.
Paid social advertising
Creator content amplification
PPC and search
Paid creative strategy
Optimisation
SA360 management
Reporting and attribution
Paid campaigns we've run
Paid works best when the creative is right, so it's closely tied to the rest of what we do. Creative strategy and insights sets the message, content production makes ads for each platform, and influencer marketing supplies the creator content worth putting budget behind. On social commerce, paid support and GMV Max put spend behind the products that are already selling. Compass lines your paid calendar up with the moments your audience is already paying attention to.
Questions about paid media
A paid media agency plans, runs and optimises paid advertising across channels. Campfire manages paid social, PPC and SA360 for beauty, lifestyle and FMCG brands, from the creative strategy behind the ads through to reporting on what they sold.
Paid social reaches people in their feeds on platforms like TikTok and Instagram, usually to build demand before they're actively looking. PPC, or paid search, reaches people on Google at the moment they're searching for something to buy. Most brands need both, and we run them from one strategy.
We run paid social on Meta (Facebook and Instagram), TikTok, Pinterest, Snapchat and YouTube, and paid search through Google Search and Shopping. Cross-channel search is managed through Google's Search Ads 360.
In most cases, yes. Creator-style content tends to feel native to the feed, which is exactly what paid social rewards. For The INKEY List, we tested TikTok-style UGC against branded content in paid social, and UGC won on Meta, Snapchat and YouTube.
We agree the KPIs before launch, whether the goal is awareness, consideration or sales, then report against them. Where we can, we track through to commercial outcomes, such as sales, basket size and return on ad spend, rather than stopping at impressions and clicks.
Want your paid budget to work harder?
Tell us where you're spending today and what it needs to deliver, and we'll come back with where we'd start.