Creative strategy and insights for beauty, lifestyle and FMCG brands
Creative strategy and insights is where every Campfire campaign starts. We combine social listening, search data and what our Cultural Intelligence Suite is seeing to find an audience truth worth building on, then turn it into a creative idea, a social strategy and a plan your team can run. You can bring us in for it on its own or as the first step of a wider campaign.
31M
views against an 8M KPI from a trend-led programme, Vaseline US.
32.4M
organic views, 819.6% above target, for Thayers' UK launch.
88%
positive sentiment against a 68% category benchmark, Rimmel London.
How does Campfire build a creative strategy?
We start with your audience before we start with the brief. That means looking at what people in your category are actually talking about, searching for and getting tired of, and finding the places where your brand has a genuine reason to join in. The insight that comes out of that work is what everything else gets built on.
From there, we build the idea. A good creative strategy gives creators and content teams something worth making, and gives you a clear answer to why the work should land with your audience right now. Every strategy we write is both planned and reactive: it sets your pillars, platforms and key moments for the year, with room to move when Spark sees a conversation about to take off.
What we offer
Every retainer or project can be scaled to your ambition and budget. These are the building blocks.
Where to play repot
Campaign strategy
Brand social strategy
QBR sygnals
Pilot design
Performance creative
Strategy-led campaigns
Strategy is only useful if it gets made, so it feeds straight into the rest of what we do. Influencer marketing brings the idea to life with creators, content production makes it for each platform, social media management keeps it running on your own channels, and paid media puts budget behind what works. Spark and Compass keep the plan current as the conversation moves.
Questions about creative strategy
Creative strategy is the thinking between a business objective and the work itself. It defines the audience insight, the idea and the role each channel and creator plays, so every piece of content has a clear job to do. At Campfire, it's the first stage of every campaign.
A social media strategy agency turns audience and cultural insight into a plan your brand can act on: positioning, content pillars, channel priorities, key moments and how success will be measured. Campfire builds that plan using its Cultural Intelligence Suite, and it's ready for your team or ours to run.
Social listening is monitoring what people say about your brand, your competitors and your category across social platforms. We use it to track sentiment and spot rising conversations early, so the strategy is built on what your audience actually thinks rather than on assumptions.
A content calendar tells you what to post and when. A strategy tells you why: where your brand belongs in the conversation and how it earns attention. The calendar should come out of the strategy rather than stand in for it.
Yes. Creative strategy can be bought as a standalone project, and it's often how new clients start working with us. The output is a strategy your own team or other agencies can run, though most clients choose to have us bring it to life as well.
Starting something new?
Tell us about the launch, the brand or the problem you're working on, and we'll come back with how we'd approach the strategy.