Cultural Intelligence Suite / Spark
Your trend prediction for beauty, lifestyle and FMCG brands
Spark is Campfire's trend prediction tool. It monitors social platforms, search data and creator activity in your category, and spots rising conversations before they break through, so you can act while there's still attention to earn. Spark is part of every Campfire campaign, and brands can also subscribe to it on its own.
See the trend before it's a trend.
How does Spark spot a trend early?
By the time a trend shows up on a dashboard, most of the chance to earn attention from it has gone. Spark starts from the opposite assumption: the signal is already in the data weeks before a trend peaks, if you know where to look.
It continuously reads data from TikTok, filtered through a model trained on your sector. Each rising conversation is scored against a category baseline for how fast it's growing and how it's moving, then ranked by how naturally your brand could take part.
What Spark does
Six features that turn what's rising on TikTok into trends your brand can plan around.
Rising trends leaderboard
Every trend Spark tracks is ranked by how fast its views are growing, and you can filter the leaderboard by category, so a haircare team sees what's moving in haircare rather than whatever's topping TikTok that week.
Hot, High Growth or One to Watch
Each trend sits in one of three tiers, so you can tell at a glance which ones need a response now and which are still building.
Growth forecasting
Spark maps each trend's growth curve, estimates how big it's likely to get and flags the window to act in, so you're planning before the peak rather than reacting after it.
The story behind every trend
Each trend comes with a short summary of what it is, where it started and the content style driving it, with the original videos linked so your team can watch them rather than read about them.
Trend packs with ideas attached
Our strategists check each trend for brand fit and add activation ideas, so what reaches your team is a shortlist they can brief from straight away.
Your own log-in
Your team can search and filter Spark whenever they need to, and share what they find across the business.
What a campaign with Spark looks like
Spark delivers the weekly signal
the top 15 rising trends in your category, ranked by relevance and brand fit.
Pick what to act on
Your team picks three or four trends to act on, and Creator Lab pulls a creator shortlist to match.
Briefs go out
Creators and the content team are briefed on the trends you've picked.
Publish and amplify
Content goes live while the trend is still rising, with paid support where it helps.
The loop closes
Performance feeds back into Spark, so next week's signal is sharper.
Spark is one of four
The Cultural Intelligence Suite works end to end. Prediction feeds planning, planning feeds activation, activation feeds measurement, and measurement feeds back into prediction.
Questions about Spark
Spark is Campfire's trend prediction tool, part of the Cultural Intelligence Suite. It monitors social platforms, search data and creator activity to spot rising conversations in a brand's category before they reach the mainstream, and ranks them by how well the brand could take part.
Social listening tells you what people are saying now. Spark is built to spot what they're about to start saying: it scores conversations on how fast they're growing and ranks them by how credibly your brand could join in, so you can plan ahead instead of reacting.
Spark flags conversations while they're still rising, typically weeks before they peak. The exact lead time depends on the category and how fast a trend moves, and we can show you examples from your category in a demo.
Spark reads data from TikTok.
Yes. Spark is part of every Campfire campaign, and brands can also subscribe to it as a standalone tool.
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