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Influencer and social case studies for beauty, lifestyle and FMCG brands

Every case study here started with a real business problem: a launch that needed to land, a heritage brand that needed a new audience, a channel that needed to start selling. Here's what we made for brands including Vaseline, St.Tropez, Thayers, TRESemmé and ELEMIS, and what it did for them.

Creator in a pink ski jacket holding Vaseline-branded pink skis on the Vaseline GlutaHya ski trip

105M

estimated reach from one creator trip, Vaseline UK GlutaHya

Ashley Graham with the St.Tropez Ultimate Glow Kit on a balcony overlooking the city

44M+

TikTok views from a single launch, St.Tropez x Ashley Graham

Red Thayers "What the F*** is a toner?" phone box pop-up with a branded sampling stand on the lawn

32.4M

organic views, 819.6% above target, Thayers

The Girls Bathroom live show with TRESemmé in Boots, group in front of the branded screen

4mins

to sell out a live show in Boots, TRESemmé

We don’t make ads. We make moments people talk about.

Every campaign on this page started the same way, with an audience insight and an idea worth making before a single creator was briefed. That's why so many of the results reach beyond social, into search, into sales and into store. The work covers launches, always-on channels, creator trips, events and TikTok Shop, for global groups and challenger brands alike.

Two reads we'd start with today.

If you only read two, start here. These two campaigns show what happens when the idea comes first, and what that does for the brand.

Thayers: How we got the UK talking about Poreplay.

We launched Thayers toner in the UK with two cheeky creator campaigns and 20 influencers, driving 32.4M organic views, 819.6% above target.

Vaseline: The lip balm Gen Z couldn’t stop collecting.

We turned Vaseline's limited edition holiday lip balms into a TikTok collectible with mystery blind boxes, and drove $10M in Target sales in eight weeks.

All Our Case studies

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Creator applying NYX Professional Makeup eyeliner with a bold winged look
Beauty

NYX Professional Makeup: Always on, always first to the trend.

We've run NYX's TikTok and Instagram since 2022, using trend insight from Spark to brief scroll-stopping content and growing NYX's TikTok following by 48,150.59%.

Read more

Want to see work in your specific category? Talk to us about what you're trying to achieve.

Our core service pillars

Creative Strategy & Insights

The idea, the audience insight behind it and the plan to make it happen, built on what Spark and Compass are seeing. This is where our best campaigns start.

Two Campfire team members talking over laptops in a meeting room

Influencer Marketing

Creator campaigns, product seeding and ambassador programmes, cast for chemistry as much as reach and planned in Creator Lab.

A creator filming to camera on a phone gimbal in Campfire's studio

Content Production

Social content made for the feed, from hero campaign films to high volumes of creator-style video for paid and organic.

Two Campfire team members reviewing a design on a large monitor

Social Media Management

Always-on management of your TikTok and Instagram, from content calendars to community.

Two Campfire team members discussing work at their desks

TikTok Shop & Social Commerce

TikTok Shop strategy, affiliate creator programmes and shoppable content that turn views into orders.

A Campfire team member setting up studio lighting for a shoot

Paid Media & Performance

Paid social, PPC and Search Ads 360, with creative made for performance rather than recycled from organic.

Two Campfire team members talking on a sofa with laptops in the office

Got a brief that needs work like this?

Tell us what you're launching, or what isn't working, and we'll come back with how we'd approach it.