Influencer marketing and social media resources from Campfire

Campfire's resources hub collects the reports, guides, events and news our team publishes on influencer marketing, social commerce and the culture moving beauty, lifestyle and FMCG. It's written by the people who run our campaigns, from creator specialists to strategists, so it's based on what they see working.

Two reads we'd start with

The pieces our team is sharing most this quarter: one long-form report and one practical guide.

The Campfire team posing for a group photo at an event, some on a balcony and others in front of a Campfire branded backdrop

Around the Campfire

Around the Campfire brings together the best of influencer experiences and networking, creating a space where the people who usually make the magic happen get to experience it for themselves.

Hand holding a smartphone showing the TikTok logo on screen

What are the top TikTok trends you can jump on?

Discover AI marketing trends and the current trends in digital marketing shaping TikTok in 2026. Learn what's working and how brands can stay ahead.

Everything in one place

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Blogs

The best strategies for new product launches

Learn proven strategies for successful product launches. From pre-launch research to post-launch optimisation, let Campfire help you drive measurable results.
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Blogs

What is influencer marketing, and where does it sit within your marketing strategy?

Discover everything there is to know about influencer marketing and how it should fit into your marketing strategy with Campfire’s helpful guide.
3D TikTok app icon with notification badges on a dark background
Blogs

A business owner’s guide to advertising on TikTok

Learn how to advertise on TikTok with Campfire’s comprehensive guide. From setting up your first campaign to tracking metrics, become an expert with our help.
Woman in a hair towel filming herself on a smartphone in a bathroom mirror
Blogs

What is user-generated content?

Discover how to turn your customers experiences into website traffic, sales, and brand visibility with Campfire’s guide to user-generated content.
Campfire team working on laptops in front of the illuminated Campfire logo wall
Blogs

A business owner’s guide to brand awareness

Discover all there is to know about getting your brand noticed with our comprehensive guide to brand awareness as a business owner.
Three Campfire team members working on laptops in front of the illuminated Campfire logo wall at the Salford Quays office
News

Campfire secures investment from Literacy Capital

Literacy Capital has taken a significant minority stake in Campfire, backing our next stage of growth and bringing two new non-executives onto the board.

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