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Influencer marketing and social media blog

The Campfire blog is where our team writes about what they're seeing on social: the trends moving beauty, lifestyle and FMCG, how creator campaigns and TikTok Shop work in practice, and what we'd do differently. It's written by the strategists, creator specialists and paid team who run our campaigns.

All Blogs

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Campfire team members laughing together at their desks in the Manchester office
Social Media

Why outsource social media management?

Learn why and how to outsource social media. Explore agency benefits, understand pricing, and learn how to choose the right partner.
Calendar page with red push pins marking dates
Social Media

Social media content calendar (what it is and how to build one)

What is a social media content calendar? Learn how to plan one, why it matters and get steps to build one that drives your brand's efficiency.
Campfire team member planning a campaign on a whiteboard
Social Media

Guide to social media campaigns (strategy, execution and measurement)

Learn how to build a social campaign, its purpose, what it includes, how to measure it, and how long it drives engagement and results.
Content creator at a desk setup with a ring light and microphone
Content

Everything you need to know about short-form content and why it’s important

Learn everything about short-form content. Explore types, benefits, creation strategies, and why it's become essential for social media success and engagement.
Smartphone showing a Facebook page next to a laptop
Facebook

A business owner’s guide to advertising on Facebook

Looking into advertising your business on Facebook? Discover what Facebook advertising is, how much it costs, how it works, and more in our guide.
Overhead view of a team reviewing printed charts and notes around a table
Measurment

How to conduct market research (properly)

Master how to do market research with this guide! Learn how to define objectives, select methods, and take action. Plus, best practices for meaningful results.
Pink beauty drink in a glass next to its product sachet on a white background
Brand

What is brand positioning and why does it matter?

Discover what brand positioning in marketing is and why it matters. Explore real-world examples and strategies to define your unique market position.
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Data & AI

How to use sentiment analysis and AI in market research

AI & consumer culture are changing market research. Read how to use AI in market research & the drawbacks of this new technology in our blog today.
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Google

How to advertise on Google for free: 6 secrets

Business profiles, SEO, content, backlinks and more. Yes, that’s right, there are many free ways to advertise on Google.

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