Skip to main content

Influencer marketing and social media blog

The Campfire blog is where our team writes about what they're seeing on social: the trends moving beauty, lifestyle and FMCG, how creator campaigns and TikTok Shop work in practice, and what we'd do differently. It's written by the strategists, creator specialists and paid team who run our campaigns.

All Blogs

Dropdown
Woman filming herself on a smartphone in front of a ring light
No items found.

A business owner’s guide to brand ambassadors

Find out how brand ambassadors can boost your business with authentic connections, engagement, and sales.
Person using a laptop open on the Google search page with a coffee cup
Google

Thinking of advertising on Google Ads? Here’s what you need to know

Drive clicks, leads, and sales with Google Ads. Follow our checklist and start your campaign today with Campfire’s expert support.
Spiral notebook with Content Strategy handwritten on the page
Content

What is a content marketing strategy and how to create one?

Learn how to build a content marketing strategy that works. Explore essential tips and advice to create a results-driven plan.
Campfire team member smiling at her desk in the open-plan office
Social Media

What does social media management involve?

Explore social media management with Campfire’s guide. Learn strategies, tools, and best practices to grow your brand.
Skincare flatlay with a serum bottle, gua sha and rose quartz facial roller
Social Media

What makes good social media content for lifestyle and beauty brands, and how to make it engaging

The competitive market for lifestyle and beauty brands is ever growing, making it so important to get social media content right.
Skincare product textures and serums on a peach background with green leaves
Advertising

What are ad creatives, and why do they matter in beauty advertising?

Ad creatives are so important to grab your audience and stop the scroll. In this blog, we’ll discuss what are ad creatives, ad creative types and more.
Group of people scrolling on their smartphones by a window
Social Media

Understanding social media marketing, customer behaviours and sentiment analysis

Ever wanted to understand how people perceive your brand? Sentiment analysis uses AI to determine the emotional tone in text.
Two Campfire colleagues working on laptops at a shared table in the office
Social Strategy

What to look for in a digital marketing agency and how to choose the right one for your business

What is a digital marketing agency & how do you know which one to choose? Here we’ve provided questions to ask & how to know whether they're right for you.
Person reviewing printed data charts beside a laptop and calculator
Data & AI

What is data strategy and how to create one

Find out what data strategy is and how to create one for your business with Campfire. Follow our guide to data strategy and turn your business data into growth.

Seen something you'd like to try?

Tell us what you're working on and we'll show you how we'd approach it for your brand.