Influencer and social case studies for beauty, lifestyle and FMCG brands

Every case study here started with a real business problem: a launch that needed to land, a heritage brand that needed a new audience, a channel that needed to start selling. Here's what we made for brands including Vaseline, St.Tropez, Thayers, TRESemmé and ELEMIS, and what it did for them.

Creator in a pink ski jacket holding Vaseline-branded pink skis on the Vaseline GlutaHya ski trip

105M

estimated reach from one creator trip, Vaseline UK GlutaHya

Ashley Graham with the St.Tropez Ultimate Glow Kit on a balcony overlooking the city

44M+

TikTok views from a single launch, St.Tropez x Ashley Graham

32.4M

organic views, 819.6% above target, Thayers

The Girls Bathroom live show with TRESemmé in Boots, group in front of the branded screen

4mins

to sell out a live show in Boots, TRESemmé

We don’t make ads. We make moments people talk about.

Every campaign on this page started the same way, with an audience insight and an idea worth making before a single creator was briefed. That's why so many of the results reach beyond social, into search, into sales and into store. The work covers launches, always-on channels, creator trips, events and TikTok Shop, for global groups and challenger brands alike.

Two reads we'd start with today.

If you only read two, start here. These two campaigns show what happens when the idea comes first, and what that does for the brand.

Thayers: How we got the UK talking about Poreplay.

We launched Thayers toner in the UK with two cheeky creator campaigns and 20 influencers, driving 32.4M organic views, 819.6% above target.

Vaseline: The lip balm Gen Z couldn’t stop collecting.

We turned Vaseline's limited edition holiday lip balms into a TikTok collectible with mystery blind boxes, and drove $10M in Target sales in eight weeks.

All Our Case studies

Creator showing The INKEY List cleansing balm and skincare products

Beauty

The INKEY List: When UGC beat branded content on every channel.

We brought TikTok-style UGC into The INKEY List's paid social and tested it against branded content, and UGC won on Meta, Snapchat and YouTube.

Creator smiling with a St.Tropez self tan bottle in a TikTok video

Beauty

St.Tropez: The Ashley Graham launch that taught TikTok to glow with confidence.

We launched the Ashley Graham x St.Tropez collaboration on TikTok with 28 hand-picked beauty creators, generating over 44M views and growing the brand account by 983%.

Creator holding a bag of Quorn Cheesy Nacho Nuggs with a plate of nuggets

FMCG

Quorn: Making Nacho Nuggs the crunch every family craved.

We made Quorn's Cheesy Nacho Nuggs crave-worthy with #CraveTheCrunch, pairing creator content with paid social on TikTok and Meta to deliver 30M paid views, 47% above target.

Creator in a Christmas jumper tucking into a Quorn festive dinner

FMCG

Quorn: A festive table worth swapping the meat for.

We put Quorn at the centre of the festive table with six creators who made taste the hero, and drove 12M views in a single month.

Moda social content for The Lexington shown on a phone over an apartment interior

Lifestyle

Moda: Filling The Lexington so fast we had to stop the ads.

We built an Instagram presence and a paid social campaign for Moda's The Lexington in Liverpool, bringing the cost per lead in under £11 against a £25 target.

Dewty drink sachet beside a glass of pink drink

Beauty

Dewty: From 18 subscribers to over 700 in five months.

We built Dewty's social marketing from first touch to purchase, and grew the collagen brand from 18 active monthly subscribers to over 700 in five months.

Parent creators showing Munchkin cups and baby products in TikTok videos

Lifestyle

Munchkin: Growing D2C sales without spending a penny more.

We grew sales on Munchkin's UK D2C site across paid search, paid social and SEO without adding a penny to media spend, and lifted paid social ROI by 153%.

Creator holding a tub of Vaseline Original Petroleum Jelly for slugging

Beauty

Vaseline: Turning the slugging trend into Vaseline’s conversation.

We built a slugging programme with over 50 creators for Vaseline in the US and delivered over 31M views against a KPI of 8M.

Hand holding a refurbished phone filming a creator at home

Lifestyle

musicMagpie: Turning refurb sceptics into buyers on TikTok.

We launched musicMagpie's new rental and store offering to Gen Z and millennials with scripted creator UGC on TikTok, and drove over 2,000 sales at a £5.60 ROAS.

Want to see work in your specific category? Talk to us about what you're trying to achieve.

Our core service pillars

Creative Strategy & Insights

The idea, the audience insight behind it and the plan to make it happen, built on what Spark and Compass are seeing. This is where our best campaigns start.

Two Campfire team members talking over laptops in a meeting room

Influencer Marketing

Creator campaigns, product seeding and ambassador programmes, cast for chemistry as much as reach and planned in Creator Lab.

A creator filming to camera on a phone gimbal in Campfire's studio

Content Production

Social content made for the feed, from hero campaign films to high volumes of creator-style video for paid and organic.

Two Campfire team members reviewing a design on a large monitor

Social Media Management

Always-on management of your TikTok and Instagram, from content calendars to community.

Two Campfire team members discussing work at their desks

TikTok Shop & Social Commerce

TikTok Shop strategy, affiliate creator programmes and shoppable content that turn views into orders.

A Campfire team member setting up studio lighting for a shoot

Paid Media & Performance

Paid social, PPC and Search Ads 360, with creative made for performance rather than recycled from organic.

Two Campfire team members talking on a sofa with laptops in the office

Got a brief that needs work like this?

Tell us what you're launching, or what isn't working, and we'll come back with how we'd approach it.