Campfire launches Feed the Feed, a podcast for the people who run social

Campfire has launched Feed the Feed, a podcast for the people who actually run social. Hosted by Leah Powell and Francesca (Chesca) Denny, the first episode went live on 22 April 2026, a day after the trailer.

The show is made for brand marketers, social leads, creators and anyone who keeps a close eye on pop culture, with a focus on beauty, FMCG and lifestyle. Each episode picks up what's moving on social that week and asks what it means for the brands and creators working in it.

What's in an episode

Episodes run to around 30 minutes and follow the same shape:

• The opener: a trend tied to a cultural moment from that week.
• The guest segment: conversations with marketers, platform partners and creators.
• Spark Spinner: a reactive deep dive into one trending moment, using Spark from our Cultural Intelligence Suite.
• The breakdown: a closer look at a brand placement or creator strategy.
• Hot takes: a quick round-up to finish.

Episode 1

The first episode is Coachella, Bieberchella and the Rise of the Influencer Olympics.

Where to watch and listen

Full episodes are on YouTube and Spotify. Shorter cuts go out on LinkedIn, YouTube Shorts, TikTok and Instagram.

Got a topic you want us to cover, or want to talk about what's happening on your brand's feed? Get in touch.