Campfire shortlisted for four UK Social Media Awards

Campfire has been shortlisted in four categories at the 2026 UK Social Media Awards, for two campaigns that couldn't be more different: an alpine creator trip for Vaseline UK and a summer of fan-led content for Vimto.

• Best Social Influencer Campaign: Campfire and Vaseline, Say Hya on the Slopes
• Best Use of Social Media for Health and Beauty: Campfire and Vaseline, Say Hya on the Slopes
• Best Use of UGC: Campfire and Vimto, Love the Taste
• Best Use of Social Media for Food and Drink: Campfire and Vimto, Love the Taste

Say Hya on the Slopes

Vaseline was launching GlutaHya Lip Serum Gloss in the UK, into one of the most crowded corners of beauty, and didn't want a launch that felt like an ad. With the 2026 Winter Olympics putting snow sports on everyone's feed, we took 12 creators (genuine friends, chosen for group chemistry as much as reach) to a chalet in Morzine for ski lessons, spa days and some very pink ski kit. The trip reached an estimated 105M people, with a 6.09% engagement rate, and creators kept posting about it long after they got home. Read the full ski trip case study.

Love the Taste

Vimto fans are an enthusiastic bunch, and Love the Taste was built around them. Running across TikTok and Meta in summer 2025, the campaign recruited new drinkers with a dare to deny the taste, celebrated the weird and wonderful ways die-hard fans show their love, and turned existing fans into the people spreading the word.

The winners are announced at the ceremony in London on 22 October.