Holiday Lip Cuties shortlisted at the Global Influencer Marketing Awards

Holiday Lip Cuties, Campfire's campaign for Vaseline US, has been shortlisted for Best Fashion, Beauty and Luxury Campaign at the 2026 Global Influencer Marketing Awards.

It's one of the most crowded categories at the awards, and the shortlist sits alongside some of the biggest beauty brands and agencies in the world, so we're properly proud to be in it.

The campaign took Vaseline's limited-edition holiday lip range (five mini scents) and turned it into a blind box drop. Thirty-six creators received sealed mailers with randomised variants, then unboxed, swapped, ranked and went hunting in store for the scent they were missing. It's the same collecting instinct that made Labubu a phenomenon, applied to a lip balm.

Winners are announced at The Londoner in London on 3 September. Holiday Lip Cuties has already won Best Collaboration with an Influencer at the Global Social Media Awards earlier this year.