Campfire shortlisted for four Global Social Media Awards

Campfire has been shortlisted in four categories at the 2026 Global Social Media Awards, which recognise social and influencer work carried out between October 2024 and February 2026.

We entered four times and made the shortlist with all four, which we're quietly very pleased about:

Best Use of TikTok: Campfire and Vaseline US, Holiday Lip Cuties
Best Collaboration with an Influencer: Campfire and Vaseline US, Holiday Lip Cuties
Best Use of Social Media for Food and Drink: Campfire and Vimto, Love the Taste
Best In-Agency Team: the Vaseline client team at Campfire

Holiday Lip Cuties turned Vaseline's five-scent holiday lip range into a blind box collectible for Gen Z, with 36 creators unboxing, hunting and ranking the minis across TikTok. Love the Taste gave Vimto a summer campaign built around its most devoted fans, recruiting new drinkers on TikTok and Meta and handing the loudest flavour fans the microphone.

Winners are announced on 29 April. Fingers crossed for the team.

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