Influencer marketing and social media resources from Campfire

Campfire's resources hub collects the reports, guides, events and news our team publishes on influencer marketing, social commerce and the culture moving beauty, lifestyle and FMCG. It's written by the people who run our campaigns, from creator specialists to strategists, so it's based on what they see working.

Two reads we'd start with

The pieces our team is sharing most this quarter: one long-form report and one practical guide.

The Campfire team posing for a group photo at an event, some on a balcony and others in front of a Campfire branded backdrop

Around the Campfire

Around the Campfire brings together the best of influencer experiences and networking, creating a space where the people who usually make the magic happen get to experience it for themselves.

Hand holding a smartphone showing the TikTok logo on screen

What are the top TikTok trends you can jump on?

Discover AI marketing trends and the current trends in digital marketing shaping TikTok in 2026. Learn what's working and how brands can stay ahead.

Everything in one place

Desk with a #SOCIAL lightbox sign and printed social media analytics charts
Blogs

Getting started with social media monitoring (and why it matters)

Get ahead of the game with Campfire’s guide to social media monitoring, the key to gaining greater insight and making smart decisions.
Two people recording a podcast with headphones and microphones
Blogs

What is long-form content and why is it still relevant in 2026?

Learn how long-form content boosts SEO and authority - blogs, ebooks, podcasts, and case studies included.
Smartphone showing a TikTok profile with follower and like counts beside a plant
Blogs

How to calculate TikTok engagement rate

What is the average engagement rate on TikTok? Learn how to find your TikTok engagement rate, what counts as high engagement, and how to calculate it simply.
The four Cultural Intelligence Suite tools, Spark, Compass, VibeCheck and CreatorLab, shown as cards over an orange and blue gradient
News

Campfire launches the Cultural Intelligence Suite

Four tools, one workflow: Spark, Compass, CreatorLab and VibeCheck are now available to brands as the Cultural Intelligence Suite.
Campfire team member smiling while working on a laptop in a warmly lit office
Blogs

What is long-form content, and how to make it work for you?

Looking to build authority and improve performance? Try long-form content. See what it is, why it matters, and how you can use it effectively.
Ring light glowing around a smartphone showing the TikTok logo
Blogs

How to boost TikTok engagement

Master TikTok engagement with our complete guide. Discover what drives engagement, how to measure it, and tips to increase your brand's reach.

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