Influencer marketing and social media resources from Campfire

Campfire's resources hub collects the reports, guides, events and news our team publishes on influencer marketing, social commerce and the culture moving beauty, lifestyle and FMCG. It's written by the people who run our campaigns, from creator specialists to strategists, so it's based on what they see working.

Two reads we'd start with

The pieces our team is sharing most this quarter: one long-form report and one practical guide.

The Campfire team posing for a group photo at an event, some on a balcony and others in front of a Campfire branded backdrop

Around the Campfire

Around the Campfire brings together the best of influencer experiences and networking, creating a space where the people who usually make the magic happen get to experience it for themselves.

Hand holding a smartphone showing the TikTok logo on screen

What are the top TikTok trends you can jump on?

Discover AI marketing trends and the current trends in digital marketing shaping TikTok in 2026. Learn what's working and how brands can stay ahead.

Everything in one place

Campfire team members laughing together at their desks in the Manchester office
Blogs

Why outsource social media management?

Learn why and how to outsource social media. Explore agency benefits, understand pricing, and learn how to choose the right partner.
Calendar page with red push pins marking dates
Blogs

Social media content calendar (what it is and how to build one)

What is a social media content calendar? Learn how to plan one, why it matters and get steps to build one that drives your brand's efficiency.
Campfire team member planning a campaign on a whiteboard
Blogs

Guide to social media campaigns (strategy, execution and measurement)

Learn how to build a social campaign, its purpose, what it includes, how to measure it, and how long it drives engagement and results.
Content creator at a desk setup with a ring light and microphone
Blogs

Everything you need to know about short-form content and why it’s important

Learn everything about short-form content. Explore types, benefits, creation strategies, and why it's become essential for social media success and engagement.
Smartphone showing a Facebook page next to a laptop
Blogs

A business owner’s guide to advertising on Facebook

Looking into advertising your business on Facebook? Discover what Facebook advertising is, how much it costs, how it works, and more in our guide.
Overhead view of a team reviewing printed charts and notes around a table
Blogs

How to conduct market research (properly)

Master how to do market research with this guide! Learn how to define objectives, select methods, and take action. Plus, best practices for meaningful results.

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