Influencer marketing and social media resources from Campfire

Campfire's resources hub collects the reports, guides, events and news our team publishes on influencer marketing, social commerce and the culture moving beauty, lifestyle and FMCG. It's written by the people who run our campaigns, from creator specialists to strategists, so it's based on what they see working.

Two reads we'd start with

The pieces our team is sharing most this quarter: one long-form report and one practical guide.

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Around the Campfire

Around the Campfire brings together the best of influencer experiences and networking, creating a space where the people who usually make the magic happen get to experience it for themselves.

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What are the top TikTok trends you can jump on?

Discover AI marketing trends and the current trends in digital marketing shaping TikTok in 2026. Learn what's working and how brands can stay ahead.

Everything in one place

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Blogs

What is brand positioning and why does it matter?

Discover what brand positioning in marketing is and why it matters. Explore real-world examples and strategies to define your unique market position.
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Blogs

How to use sentiment analysis and AI in market research

AI & consumer culture are changing market research. Read how to use AI in market research & the drawbacks of this new technology in our blog today.
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Blogs

How to advertise on Google for free: 6 secrets

Business profiles, SEO, content, backlinks and more. Yes, that’s right, there are many free ways to advertise on Google.
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Blogs

A business owner’s guide to brand ambassadors

Find out how brand ambassadors can boost your business with authentic connections, engagement, and sales.
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Blogs

Thinking of advertising on Google Ads? Here’s what you need to know

Drive clicks, leads, and sales with Google Ads. Follow our checklist and start your campaign today with Campfire’s expert support.
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Blogs

What is a content marketing strategy and how to create one?

Learn how to build a content marketing strategy that works. Explore essential tips and advice to create a results-driven plan.

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