Influencer marketing and social media resources from Campfire

Campfire's resources hub collects the reports, guides, events and news our team publishes on influencer marketing, social commerce and the culture moving beauty, lifestyle and FMCG. It's written by the people who run our campaigns, from creator specialists to strategists, so it's based on what they see working.

Two reads we'd start with

The pieces our team is sharing most this quarter: one long-form report and one practical guide.

The Campfire team posing for a group photo at an event, some on a balcony and others in front of a Campfire branded backdrop

Around the Campfire

Around the Campfire brings together the best of influencer experiences and networking, creating a space where the people who usually make the magic happen get to experience it for themselves.

Hand holding a smartphone showing the TikTok logo on screen

What are the top TikTok trends you can jump on?

Discover AI marketing trends and the current trends in digital marketing shaping TikTok in 2026. Learn what's working and how brands can stay ahead.

Everything in one place

Campfire team member smiling at her desk in the open-plan office
Blogs

What does social media management involve?

Explore social media management with Campfire’s guide. Learn strategies, tools, and best practices to grow your brand.
Skincare flatlay with a serum bottle, gua sha and rose quartz facial roller
Blogs

What makes good social media content for lifestyle and beauty brands, and how to make it engaging

The competitive market for lifestyle and beauty brands is ever growing, making it so important to get social media content right.
Skincare product textures and serums on a peach background with green leaves
Blogs

What are ad creatives, and why do they matter in beauty advertising?

Ad creatives are so important to grab your audience and stop the scroll. In this blog, we’ll discuss what are ad creatives, ad creative types and more.
Group of people scrolling on their smartphones by a window
Blogs

Understanding social media marketing, customer behaviours and sentiment analysis

Ever wanted to understand how people perceive your brand? Sentiment analysis uses AI to determine the emotional tone in text.
Two Campfire colleagues working on laptops at a shared table in the office
Blogs

What to look for in a digital marketing agency and how to choose the right one for your business

What is a digital marketing agency & how do you know which one to choose? Here we’ve provided questions to ask & how to know whether they're right for you.
Person reviewing printed data charts beside a laptop and calculator
Blogs

What is data strategy and how to create one

Find out what data strategy is and how to create one for your business with Campfire. Follow our guide to data strategy and turn your business data into growth.

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