Influencer marketing and social media resources from Campfire

Campfire's resources hub collects the reports, guides, events and news our team publishes on influencer marketing, social commerce and the culture moving beauty, lifestyle and FMCG. It's written by the people who run our campaigns, from creator specialists to strategists, so it's based on what they see working.

Two reads we'd start with

The pieces our team is sharing most this quarter: one long-form report and one practical guide.

The Campfire team posing for a group photo at an event, some on a balcony and others in front of a Campfire branded backdrop

Around the Campfire

Around the Campfire brings together the best of influencer experiences and networking, creating a space where the people who usually make the magic happen get to experience it for themselves.

Hand holding a smartphone showing the TikTok logo on screen

What are the top TikTok trends you can jump on?

Discover AI marketing trends and the current trends in digital marketing shaping TikTok in 2026. Learn what's working and how brands can stay ahead.

Everything in one place

Lightbulb with an AI chip inside on a purple background
Blogs

How is AI transforming digital marketing?

AI in digital marketing is now essential. Discover how AI is transforming the future of digital marketing & how to handle the challenges.
Close-up of a smartphone home screen with a Social Media folder of apps
Blogs

The little-known benefits of social media marketing

Does social media marketing help businesses? Learn the little-known benefits that help businesses of every size grow through smarter strategy.
Campfire team member smiling at her laptop in a glass meeting room
Blogs

How to measure social media marketing ROI

Learn how to measure and calculate social media ROI with clear goals and the right KPIs. Use tools & strategies to prove your social media value.
Global Social Media Awards 2026 Winner logo for Best Collaboration with an Influencer and Best In-Agency Team
News

Campfire wins two Global Social Media Awards

Our Vaseline work picked up Best Collaboration with an Influencer and Best In-Agency Team at the 2026 Global Social Media Awards.
Two Feed the Feed podcast hosts talking into microphones, with the Feed the Feed logo
News

Campfire launches Feed the Feed, a podcast for the people who run social

Our new podcast, hosted by Leah Powell and Chesca Denny, breaks down what's moving on social each week and what it means for brands.
Global Social Media Awards 2026 Finalist logo with the caption Shortlisted in four categories
News

Campfire shortlisted for four Global Social Media Awards

Two campaigns and one client team, four finalist spots: our work with Vaseline US and Vimto is up for recognition at the 2026 Global Social Media Awards.

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